How to Create and Submit an XML Sitemap
Where your site builder already keeps a sitemap, what should and shouldn't be in it, and how to submit it to Google Search Console and Bing.
SEO guides
Plain how-to guides for the problems a site audit finds: what each one means, why it matters and how to fix it.
Crawling and indexing
How to Fix Canonical Tag Problems
What a canonical tag does, and how to fix canonicals that point at broken pages, redirects or other canonicals.
How to Fix Pages Blocked From Google
Why some of your pages can never appear in Google, how to tell a page you meant to hide from one you didn't, and how to unblock it.
How to Set Up a robots.txt File
What robots.txt does, a safe starting file for most small business sites, and the mistakes that can hide a whole site from Google.
Links
How to Find and Fix Broken Links
How to fix links on your site that lead to missing pages, both between your own pages and out to other websites.
How to Fix Broken Pages (404 and 5xx Errors)
What 404 and 5xx errors mean, which broken pages to restore and which to redirect, and how to make sure missing pages return a real 404.
How to Fix Orphan Pages With Internal Links
How to link to pages nothing points to, and to pages with only one link in, so visitors and Google can find them.
How to Fix Redirect Chains and Loops
How to fix redirects that hop several times, loop forever, use meta refresh, or that your own links go through when they could point straight at the page.
Titles and descriptions
How to Fix Duplicate Page Titles
Why pages sharing one title compete with each other in Google, and how to give each page its own title, including shops and blogs.
How to Write Meta Descriptions That Get Clicks
How to fix missing, copied and overlong meta descriptions, with a worked example and the details that make people click.
How to Write Page Titles for Google
How to fix missing, too long and too short page titles, with real before and after examples and a simple pattern for titles people click.
Content
How to Fix Duplicate Content
What near-identical pages do to your rankings, and how to merge, rewrite or canonicalise them so Google shows the one you want.
How to Fix Thin Content
How to improve pages with very little text, and placeholder text left over from a template, so they have a real chance of ranking.
How to Make Your Pages Easier to Read
Simple ways to make web pages easier to read on a phone: shorter sentences, everyday words, short paragraphs and clear subheadings.
How to Use Headings and the H1 Tag
What the H1 heading is, why every page needs exactly one, and how to set headings correctly in WordPress, Shopify, Wix and Squarespace.
Images
How to Fix Broken Images and Files
How to find and fix images, scripts and other files that fail to load on your pages, leaving gaps or broken features.
How to Write Alt Text for Images
What alt text is, why it matters for visitors who can't see your images and for Google, and how to write and add it on any platform.
Speed
How to Speed Up a Slow Website
How to find what is really slowing your pages, then fix it in order: images, caching, compression, unused scripts, and a slow server.
Security
How to Move Your Site to HTTPS
Fix a missing or invalid security certificate, redirect http to https, and update old http links, in plain steps for small business sites.
How to Turn Off Directory Browsing
Why visitors shouldn't be able to list the files in your website's folders, and how to switch directory listing off on any host.
Technical
How to Add a Favicon to Your Site
What a favicon is, where Google shows it, and how to add one in WordPress, Shopify, Wix and Squarespace.
How to Fix Doctype, Charset and Old HTML
How to fix pages missing a doctype or character set, and pages that still use frames, Flash or outdated HTML tags.
How to Write SEO-Friendly URLs
What makes a page address easy to read and trust, how to change an address safely, and why you must redirect the old one.
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