SEO reporting done right
Duality checks your keywords on desktop and mobile and puts your Google clicks and site visits in one plain report. It's built for small businesses and agencies who want the numbers without learning five tools.
Your first reports start building as soon as you have paid.
Rankings are checked down to position 30 on Google, in the country or city you choose, on desktop and mobile. Fourteen metrics come from your Search Console, Analytics and PageSpeed data, and plans start at £9 a month plus VAT. Example data from a demo site.
Every plan includes all of this, for every site you add. See every feature.
Every keyword you track is checked on desktop and mobile, then grouped by Google page. You see at a glance how many sit on page one, and how many climbed, slipped or arrived there since last week.
Top 30, in your country or city
Clicks, sessions, impressions, keywords on page one and average position, each charted over time. Pick one measure at a time, hover for the exact number, or switch to a table. The line appears once you have two reports to compare.
26 weeks or 24 months of history
Search Console clicks and impressions sit beside Analytics sessions and page speed scores, with the change since the last period next to each one. Every metric comes with a plain-English explanation, and monthly reports add Domain Trust, backlinks and referring domains.
A plain-English note on every metric
See every tracked keyword with its position, last week's position and the change. Search by name, filter by device, and use the average position bar to see where you sit overall. Arrows show which keywords climbed or slipped.
Position, last week and change for each keywordExample data from a demo site. Real sites are checked down to position 30.
Three steps, and your first reports start building as soon as you have paid.
Share read-only access to your Search Console and Google Analytics, so we can bring in your own clicks and visits. You never hand over your login.
Add the phrases you want to rank for, or pick from suggestions drawn from your own Search Console. Each one is checked on desktop and on mobile.
Your weekly report is ready every Monday, and the monthly one on the 3rd. We email you when it is, and you can save any report as a PDF.
You search Google by hand, and the results change depending on who is asking.
Checking by handClicks are in one tool, visits are in another, and neither number agrees with the other.
Two toolsReports get built once, then nobody has time to keep them up to date.
Stale reportsEvery plan includes weekly and monthly reports. You choose how many sites and keywords you need. See what every plan includes.
£9 a month + VAT
For a single website
£24 a month + VAT
For a few websites
£59 a month + VAT
For a growing list of websites
£119 a month + VAT
For the most websites and keywords
Need more sites or keywords than the plans above, or something built around how you work? Tell us what you need.
Duality reads from tools you already have, so there is nothing to add to your website.
We only get read-only access to the Google data you choose to share, and card payments are handled by Stripe, so we never see your card number. The Privacy Policy explains the rest.
Three checkers you can use without an account.
Paste your text to see how often each word and phrase appears, plus reading time.
Paste a page's HTML to see its H1 to H6 outline and any missing or skipped levels.
Type a domain to see its trust score, backlinks and referring domains.
Short, practical posts on rankings, traffic and what your numbers mean.
Yes, but a few good links now beat a pile of cheap ones. What Google says about backlinks, which ones count, and how to check your own.
An honest look at when SEO pays off for a small business, when it doesn't, how long it takes, and how to tell whether yours is working.
Rankings or traffic swinging this week? Google's September 2026 spam update is still rolling out. Here is what we know and what to check first.
Small businesses, freelancers and agencies who want to know where they rank and how much traffic they get, without setting up several tools. Plans run from one site to twenty.
No. Duality doesn't add anything to your site. It reads the Search Console and Google Analytics data you already have, once you share read-only access.
Rankings are collected every Monday for the weekly report, and on the 3rd of each month for the monthly one. Search Console figures are re-read on Wednesday, once Google's data has settled.
Google in the country or city you choose for each site, on desktop and on mobile, down to position 30, with English-language results. If a keyword is outside the top 30, the report says so plainly instead of guessing.
Plans start at £9 a month plus VAT for one site. There is no free trial. The pricing page shows what each plan includes.
Yes. Write to us from the contact page and we will reply by email.
Create an account, connect Google and add your keywords. Your first reports start building as soon as you have paid.
Create an accountPlans start at £9 a month plus VAT.