Duality Digital
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Pick a plan by how many sites you track

Every plan includes the same reports. The only difference is how many sites and keywords you can track. Prices are per month, in pounds.

Four plans, billed monthly

Starter

£9 a month

Sole traders and single site owners

  • 1 site
  • 30 keywords per site
Create an account

Growth

£24 a month

Small businesses and freelancers

  • 3 sites
  • 60 keywords per site
Create an account

Agency

£59 a month

SEO professionals and small agencies

  • 10 sites
  • 100 keywords per site
Create an account

Studio

£119 a month

Large agencies and enterprises

  • 20 sites
  • 125 keywords per site
Create an account

A keyword is a phrase you want to rank for, like “emergency plumber leeds”. Each one is checked on desktop and on mobile, and counts once. The keyword limits are per site.

What every plan includes

Add-ons, priced per site

Two extras for sites that need more. Add or remove them any time from your account.

Backlinks Hub

£9 a month, per site

See the individual links pointing at your site, not just the totals. Each backlink shows the page it comes from, its anchor text and whether it is followed, alongside a list of referring domains. Covers up to 1,000 backlinks and 1,000 referring domains a site, refreshed monthly.

Keyword Research

£19 a month, per site

Type a keyword and get up to about 200 ideas plus related searches, each with monthly searches, cost per click, search intent and difficulty. Includes 30 searches a month, and you can start tracking any result with one click.

Questions about pricing

Is there a free trial?

No. Plans are monthly subscriptions, paid by card when you sign up. Your first reports start building as soon as the payment goes through, so you can see what you are paying for straight away.

Can I change plan later?

Yes, and you see the exact price before you confirm. Moving up takes effect straight away and you pay the prorated difference for the rest of the billing period. Moving down, or removing an add-on, takes effect at your next renewal.

What counts as a site?

One website you track, such as example.co.uk. Each site has its own keywords, reports and Google connections, and add-ons are switched on per site.

What access to Google do I need to give you?

Read-only access to your Search Console and Google Analytics 4 property, shared with our service account. You never hand over your login. Without them you still get rankings and page speed, but not clicks or sessions.

Do you store my card details?

No. Card payments are handled by Stripe, and we never see or store your full card number. Our Privacy Policy covers the rest.

How do I leave?

You can leave any time from Settings. You can delete your account, or keep your history read-only for £3 a month. The Terms explain exactly what happens to your data.

Start seeing where your site ranks

Create an account, connect Google and add your keywords. Your first reports start building as soon as you have paid.

Create an account

Plans start at £9 a month.