Plain-English notes on SEO and reporting
Short, practical posts on rankings, traffic and what your numbers mean.
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How to Report SEO Success in Plain English
What to put in an SEO report, what to leave out and how to show progress to a client or boss who doesn't speak SEO. Five parts, one page.
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Are Backlinks Still Important for SEO?
Yes, but a few good links now beat a pile of cheap ones. What Google says about backlinks, which ones count, and how to check your own.
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Is SEO Worth It for a Small Business?
An honest look at when SEO pays off for a small business, when it doesn't, how long it takes, and how to tell whether yours is working.
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September 2026 Spam Update: What To Do
Rankings or traffic swinging this week? Google's September 2026 spam update is still rolling out. Here is what we know and what to check first.
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Why Your Clicks and Sessions Never Match
Search Console says one number and Google Analytics says another. Here is why they differ, and which comparison is worth making.
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How Web Designers Can Show Clients the Site Is Working
Clients drift away when they can't see what their site does. Here's how designers can share rankings and traffic in a report clients actually read.
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Guest Posting for Backlinks: The Basics
Guest posting can earn real backlinks when it is done properly. Here is how to find sites, write a pitch and avoid the mistakes that cause harm.
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