Find keywords worth targeting

Keyword Research is an add-on for any Duality plan. Type a keyword, or a competitor's website, and see what people actually search for, how often, how hard each search is to rank for and what the searcher wants.

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Know a keyword before you chase it

Every search starts with the keyword you typed: how many people search for it, how hard it is to rank for and what they are after.

A Keyword Research search for plumber london in the United Kingdom, with its monthly searches, difficulty, cost per click, search intent and six months of search volume

Real figures for "plumber london" in the United Kingdom, October 2026, on an example site.

Searches and the trend

Monthly searches, averaged over the last year, and a bar for each of the last six months, so a seasonal keyword shows itself.

Difficulty you can read

A 0 to 100 score for how hard the keyword is to rank for. Under 40 is easier, 40 to 69 moderate and 70 or more hard.

Intent and cost per click

Whether people want to learn, compare, buy or find a particular site, and what advertisers pay for a click, in US dollars.

Up to 1,000 keywords from one search

Three lists, each with monthly searches, cost per click, intent and difficulty for every keyword.

Keyword ideas

Up to 500 searches on the same subject, including ones that share none of your words. The widest net.

Matching phrases

Up to 300 real searches that contain your words, with more before, after or in between. The long tail, most searched first.

Easy wins first

One click puts keywords with plenty of searches and low difficulty at the top of the list.

Filters that matter

Narrow any list by monthly searches, difficulty or intent, or type a word to filter it, and hide the keywords you already track.

Track in one click

Found a good one? Track adds it to your report's keywords, as long as your plan has room for it.

The questions people ask

Google's own "People also ask" questions for your keyword, above every search in your lists that is worded as a question. Answering them on your site is a good way in.

The Questions tab: Google's People also ask questions for plumber london, above question-shaped searches with their monthly searches, intent and difficulty

Real questions and figures for "plumber london" in the United Kingdom, October 2026.

Who ranks now

Google's first page for your keyword, in the country you picked, as it was when you searched: the ten ordinary results, without the ads. If your site is there, it is marked, so you can see where you stand before you start.

See what a competitor ranks for

Switch to "A competitor's website" and type their address. You get up to 300 keywords they rank for in Google's top 30, with their position, the page that ranks, monthly searches, difficulty and intent. It counts as one search.

One add-on for every site

Searches shared by your sites

Your plan comes with a number of searches a month, shared by every site on your account. Each keyword or competitor you look up counts as one, and the count resets on the 1st.

Past searches are free to reopen

Every search is saved under Recent, and opening it again costs nothing. From the next month you can refresh it with new figures, which counts as a search.

Ten countries to choose from

Each search runs in your site's country by default, or one you pick: the UK, the US, Canada, Australia, Ireland, New Zealand, Germany, France, Spain or India.

What it costs

Keyword Research is added to a Duality plan. Its price and the number of searches follow the plan you are on.

Lite

£12 + VAT a month

30 searches a month

Pro

£19 + VAT a month

50 searches a month, shared by up to 3 sites

Scale

£39 + VAT a month

100 searches a month, shared by up to 10 sites

Max

£59 + VAT a month

150 searches a month, shared by up to 20 sites

Add it from the Add-ons page in your account. You pay the prorated amount for the rest of your billing period, and if you remove it, it stays on until your next renewal. Plans start at £9 a month plus VAT. Compare plans.

What it doesn't do

Countries, not towns

Search figures cover a whole country. Your rankings can be checked in a single town, but keyword volumes cannot.

Estimates, not exact counts

Monthly searches and difficulty are estimates. They are best for comparing keywords with each other, not as a promise of visits.

It doesn't write for you

Keyword Research shows you what to aim for. Writing the page or post that answers the search is still your job.

Questions about Keyword Research

How many searches do I get?

It depends on your plan, as shown under What it costs, and the searches are shared by every site on your account. The count resets on the 1st of each month, so unused searches don't carry over.

What counts as a search?

Each keyword you research and each competitor's website you look up counts as one, however many results it brings back. Opening a past search again is free.

How is it different from the keyword suggestions in my report?

Every plan suggests keywords from your own Search Console for free: searches you already appear for. Keyword Research finds the ones you don't appear for yet, with their searches, difficulty and intent.

How accurate are the numbers?

Monthly searches are averaged over the last year and difficulty is a 0 to 100 estimate, so treat both as a guide. They are most useful for comparing one keyword with another.

Can I see what a competitor ranks for?

Yes. Look up their website to see up to 300 keywords they rank for in Google's top 30, with their position and the page that ranks. It counts as one search.

Which countries can I research?

The United Kingdom, the United States, Canada, Australia, Ireland, New Zealand, Germany, France, Spain and India. A search starts in your site's own country when it is one of these.

Can I download the results?

Yes. Settings has a CSV download of your keyword research, next to your site metrics, keyword rankings and other data.

Start seeing where your site ranks

Try it free for 21 days: one site, up to 10 keywords, no card needed. Connect Google, pick your keywords and your first report is built straight away.

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Plans start at £9 a month plus VAT.