Duality checks your keywords on Google in the country or city you choose and brings in your own Google data, so you can see what moved and why in one place. Here is what's inside.
Each keyword is checked on Google down to position 30, on desktop and on mobile. It counts once, using its better result.
Search the list by name, filter by device, and see each keyword's position next to last week's.
Pick one measure at a time and watch it over 26 weeks or 24 months. Hover for the exact figure, or switch to a table.
Search Console clicks, impressions and click-through rate sit beside Analytics sessions, users and engagement, plus PageSpeed scores for desktop and mobile.
Monthly reports add Domain Trust, backlinks and referring domains.
Example data from a demo site. Real sites are checked down to position 30.
A weekly report is ready every Monday, and a monthly one on the 3rd. Search Console figures are re-read on Wednesday, once Google's data has settled.
You get one email when a report is ready, however many sites you track. One site gets the full report, a few get a card each, and more get an overview table. You can switch the emails off in Settings.
Save any report as a PDF, to send to a client or keep for your records.
Create a link in Settings and send it to your client or your boss. They open the whole report without signing in, with the site's own name at the top and no Duality branding or menus.
Anyone with the link can open the report, so send it only to people you trust. Read more about white label SEO reports. Example data from a demo site.
Tap the face in the corner of any dashboard page and ask about your site. Dexi reads your rankings, Search Console and Analytics figures and Site Audit, and tells you what changed and what to fix first.
Made-up figures for a made-up site.
Ideas drawn from what people already search to find you, free with every plan.
Switch between your sites from one place. Plans run from one site to twenty, enough for an agency.
The dashboard has both themes, and you can switch any time.
It works on a phone, and you can install it to your home screen like an app.
Every metric has a short note that says what it means, in words anyone can follow.
Something looks wrong? Tell us from inside the app, and we see what you were looking at.
One price covers every site on your account, and it follows your plan. See how add-ons are priced.
From £3 + VAT a month, for your whole account
See the individual links pointing at each of your sites, not just the totals. Each backlink shows the page it comes from, its anchor text, whether it is followed and a spam score, alongside a list of referring domains. Covers up to 1,000 backlinks and 1,000 referring domains a site. Your lists arrive a few minutes after you add it, then refresh on the 1st of each month.
Lite £3 · Pro £5 · Scale £9 · Max £15
Learn more about Backlinks HubFrom £12 + VAT a month, for your whole account
Type a keyword and get up to 1,000 ideas, matching phrases and related searches, each with monthly searches, cost per click, search intent and difficulty, plus Google's own questions and who ranks on page one. Or look up a competitor's website to see the keywords it ranks for. Searches are shared across all your sites, and you can track any result with one click.
Lite £12 (30 searches) · Pro £19 (50 searches) · Scale £39 (100 searches) · Max £59 (150 searches)
Learn more about Keyword ResearchYou do not need an account to use these.
Paste your text to see how often each word and phrase appears, plus reading time.
Paste a page's HTML to see its H1 to H6 outline and any missing or skipped levels.
Type a domain to see its trust score, backlinks and referring domains.
Rankings come from Google results in the country or city you set for each site, in English. Clicks, impressions and click-through rate come from Search Console, sessions and engagement from Google Analytics 4, and speed scores from Google PageSpeed. See exactly what access we ask for.
Yes. A Metrics button lets you show or hide figures, and your choice carries through the table and the trends chart. Every metric also has a short plain-English note.
Yes. Create a private share link in Settings and your client can open the whole report, read-only, without signing in or seeing our branding. You can add your own logo and details to it, and you can also save any report as a PDF.
Yes. The dashboard is built for phones as well as computers, and you can install it to your home screen from your browser's menu.
The report shows it as outside the top 30, rather than a made-up number. Rankings are checked on desktop and mobile, in the country or city you set for the site.
Try it free for 21 days: one site, up to 10 keywords, no card needed. Connect Google, pick your keywords and your first report is built straight away.
Start free trialPlans start at £9 a month plus VAT.