BrightLocal suits you if
- Your clients are local businesses and the map pack matters most.
- You manage business listings, citations and reviews across many directories.
- You want to follow up to four competitors for each location.
Duality vs BrightLocal: which one suits your client reports?
BrightLocal is built for local businesses and their listings. Duality is built for the report you send a client. Here is what each does well.
The short version
We make Duality, so we are not neutral. We have kept to facts BrightLocal publishes itself, and we say where it does more than we do.
Duality suits you if
- You send clients a report and want it to look like yours, not ours.
- You want to choose what your client sees first: clicks, page one keywords, page speed or something else.
- You want rankings, Search Console, Analytics and a Site Audit in one place.
- You want to walk into a client meeting knowing every figure is right.
A white label report that is really yours
Each site gets a private share link with no Duality name, logo or menus. You decide how it looks and what it leads with.
Your branding
Add your logo and business details, once for one site or for all of them. The link stays the same and always opens the newest report.
Lead with what matters to the client
Pick the three headline tiles for each site: clicks, impressions, sessions, keywords on page one, average position, desktop or mobile speed and more. Move the sections or switch them off. The share link follows.
A colour style to match
Five styles for the report: Default, Mono (prints well in black and white), Modern, Warm and Dark, which suits a screen in a client call.
Figures you can stand behind
Rankings checked again
Google sometimes returns a broken results page that hides a site that really ranks. When a keyword that ranked last time goes missing, or shows on one device but not the other, Duality checks it again before the report goes out.
Add or edit a figure yourself
If a number is missing or you have a better one, type it in for any finished week or month. It shows on the dashboard, the share link, exports and emails, and ours is kept so you can put it back.
Your client sees clean numbers
Edited figures are marked for you in the dashboard, never on the share link. Go into the meeting prepared and send the report with confidence.
What BrightLocal does well
Local search first
Its plans are built around locations, with local rank tracking for up to 100 keywords and four competitors per location.
Listings and reviews
Its Manage and Grow plans add tools for keeping business details accurate across directories and for gathering reviews.
Its own white labelling
BrightLocal lists white labelling of its tools and reports with your branding.
Side by side
| Feature | Duality | BrightLocal |
|---|---|---|
| Built for | Tracking and reporting on your clients' sites | Local businesses, by location |
| Rank tracking | Top 30 on Google, desktop and mobile, weekly, in the country or city you choose | Local rankings, up to 100 keywords per location |
| Missing rankings checked again | Yes, before the report is saved | Not stated on its pricing page |
| Choose the headline tiles | Yes, per site, and the share link follows | Not stated on its pricing page |
| Type in your own figures | Yes, any finished week or month | Not stated on its pricing page |
| White label reports | Every plan, your logo and details, five colour styles | Listed as a feature |
| Search Console and Analytics | In the report beside the rankings | Not compared here |
| Site audit | Monthly crawl and Health Score, every plan | Not compared here |
| Listings and reviews | No | Yes, on Manage and Grow |
| Competitor tracking | No | Up to four competitors per location |
| Free way in | 21 day trial, one site, 10 keywords, no card | 14 day trial, no card |
BrightLocal details are from its pricing page, read on 21 October 2026. "Not stated" means its pricing page doesn't say, not that it lacks it. Check its pricing page before you buy.
What each costs
BrightLocal prices by location and plan. Duality prices by number of sites. BrightLocal's figures are its monthly-billed US dollar prices for its Track plan.
| What you track | Duality, a month | BrightLocal Track, a month |
|---|---|---|
| 1 site | Lite: £9$12 plus VAT. 1 site, 30 keywords. | $41 for 1 location |
| 3 sites | Pro: £24$29 plus VAT. 3 sites, 60 keywords each. | $62 for 2 to 5 locations |
| 10 sites | Scale: £59$75 plus VAT. 10 sites, 100 keywords each. | $83 for 6 to 10 locations |
| 20 sites | Max: £119$149 plus VAT. 20 sites, 125 keywords each. | $104 for 11 to 20 locations |
Duality prices exclude VAT. BrightLocal shows lower prices when billed annually, and its Manage and Grow plans cost more. Its page doesn't say whether tax is included.
What Duality doesn't do
If any of these matter to you, BrightLocal may be the better fit.
No listings or reviews
Duality doesn't manage citations, directory listings or reviews.
No competitor tracking
You can't follow a rival's rankings. The Keyword Research add-on can look up one competitor's keywords as a single search.
Top 30, not a map grid
Rankings are checked down to position 30, in English, for the country or city you choose.
Duality vs BrightLocal questions
Is Duality a BrightLocal alternative?
For tracking rankings and sending clients a white label report, yes. For listings, citations and reviews, BrightLocal does things Duality doesn't.
Can I choose what my client sees first?
Yes. For each site you pick the three headline tiles, such as clicks, keywords on page one or mobile speed, and you can move or hide the sections. The share link shows the same layout.
What happens if a ranking looks wrong?
Duality already checks again when a keyword that ranked goes missing. If a figure is still not right, you can type your own for that week or month, and put ours back at any time.
Will my client know a figure was edited?
No. The marker shows only in your own dashboard, not on the share link.
Where do the BrightLocal figures come from?
From BrightLocal's own pricing page, read on 21 October 2026. We are not connected to BrightLocal. BrightLocal is a trademark of its owner, used here only to name the product. If something is out of date, tell us and we will fix it.
Worth a read
White label SEO reports
How the share link works and what your client sees.
For agencies
Rank tracking and reports for a growing list of client sites.
For freelancers
One link per client that always opens the newest report.
Start seeing where your site ranks
Try it free for 21 days: one site, up to 10 keywords, no card needed. Connect Google, pick your keywords and your first report is built straight away.
Start free trialPlans start at £9$12 a month plus VAT.