No Duality anywhere
No Duality name, logo or menus on the page. It sits on a neutral web address that doesn't mention us.
White label SEO reports, sent as a link
Your client opens a report with your logo and details on it and none of ours. Rankings and Google numbers, fresh every week.
What white label means here
The report you send is yours to put your name on. This is exactly what the client sees and what they don't.
Your branding on top
Add your logo, company name, website, email, phone, address and a short description. They show as a letterhead above the report.
Their site in the middle
The report carries your client's own site name and icon, so it reads as theirs, from you.
From first site to sent report
Three steps, and only the first repeats for each new client.
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Add the client's site
Add the site and its keywords, and choose the country or city its customers search from. If the client shares Search Console and Google Analytics access, their clicks and visits join the report.
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Add your branding
In Settings, under "Share this report", upload your logo and fill in your details. With more than one site, "Use on all my sites" copies them across in one click.
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Send the link
Create the share link, copy it and put it in an email, your client portal or your CRM's automated updates. It always opens the newest report.
What your client sees
A clean report, no login
The client opens the link and reads the whole report. There is no account to make and no password to forget, and nothing on the page can be changed.
- Your logo and details at the top, and your company name, website and phone along the bottom.
- Weekly and monthly reports, with past periods to look back through.
- Each keyword's history on desktop and mobile.
- It follows the client's own light or dark setting on their device.
The screenshot shows the report without a logo or business details added. Example data from a demo site.
What goes in the report
Rankings beside the client's own numbers
Rankings alone don't show whether the work pays off. The report puts them next to the figures the client already trusts, straight from Google.
- Keyword rankings on Google down to position 30, on desktop and on mobile.
- Clicks, impressions and click-through rate from Search Console.
- Sessions and engagement from Google Analytics 4.
- PageSpeed scores for desktop and mobile.
Example data from a demo site. Real sites are checked down to position 30.
Weekly and monthly
A weekly report is ready every Monday and a monthly one on the 3rd. Search Console figures are re-read on Wednesday, once Google's data has settled.
Changes spelled out
A keyword that falls out of the top 30, or enters it, is marked as such. Each metric has a short plain-English note, so the client isn't left guessing.
Authority, monthly
Monthly reports add Domain Trust, backlinks and referring domains, so the client can see the links side of the work too.
You stay in control of the link
One link per client
The link stays the same until you replace it, so you can paste it once and every update carries the latest report.
Replace or switch off
Make a new link and the old one stops working at once. Turn it off when a client leaves and it stops straight away.
Private by design
Anyone with the link can open the report, so send it only to your client. Search engines are told not to list it.
White label is in every plan
Branding and share links cost nothing extra. The plans differ by how many sites you track, so pick by your number of clients. Keywords are per site.
Lite
£9 a month + VAT
For a single website
- 1 site
- 30 keywords per site
Pro
£24 a month + VAT
For a few websites
- 3 sites
- 60 keywords per site
Scale
£59 a month + VAT
For a growing list of websites
- 10 sites
- 100 keywords per site
Max
£119 a month + VAT
For the most websites and keywords
- 20 sites
- 125 keywords per site
Enterprise
Need more sites or keywords than the plans above, or something built around how you work? Tell us what you need.
Plans start at £9 a month plus VAT. Running an agency? See the agency rank tracker page.
Good to know
Not your own domain
The address is a neutral one we run, not yours. A custom domain for shared reports isn't available.
A link, not a plug-in
There is no direct CRM connection. You paste each client's link where you want it, once.
Top 30, not top 100
We check the first three pages of Google, in English. Below that, the report says "not in top 30" rather than guessing.
White label SEO report questions
What is a white label SEO report?
It is a report you send to a client under your own name, with no sign of the tool that made it. With Duality that is a private link to a read-only page showing the client's rankings, Search Console clicks, Analytics visits and page speed, carrying your logo and details.
Will my client see the Duality name anywhere?
No. The shared report has no Duality name, logo or menus, and the web address doesn't mention us. The page shows your client's own site name and icon, plus your logo and details if you add them.
Can I add my own logo and details?
Yes. Upload a PNG logo, at least 120 by 30 pixels and under 500 KB, and add your company name, website, email, phone, address and a short description. All of it is optional. It is set for each site, and "Use on all my sites" copies it to the others.
Can I use my own domain for the report?
Not at the moment. Reports open from a neutral web address that we run, with no Duality name in it. It isn't your own domain, so the honest answer is no custom domain.
Do my clients need an account to open it?
No. They open the link and read the report. Nothing can be changed from that page.
How do I send the report to a client?
Create the share link in Settings, copy it and paste it into an email, a client portal or an automated message in your CRM. Each client's link stays the same and always opens the newest report. It is a link, not a direct connection to your CRM.
How many clients can I do this for?
One share link per site, so it depends on your plan: Lite covers 1 site, Pro 3, Scale 10 and Max 20. White label sharing is included on every plan.
Worth a read
Pages written for the way you work, and a guide to take to a client.
Agency rank tracker
Track every client's Google rankings in one account, with a branded report for each.
Automated SEO reports for freelancers
One link per client that always shows the latest report, ready for your CRM emails.
How to Report SEO Success in Plain English
What to put in a client report, what to leave out and how to keep it to one page.
Start seeing where your site ranks
Try it free for 21 days: one site, up to 10 keywords, no card needed. Connect Google, pick your keywords and your first report is built straight away.
Start free trialPlans start at £9 a month plus VAT.