Your rankings
Every tracked keyword, desktop and mobile on their own, its trend over recent checks and its group, checked down to position 30.
Meet Dexi, the AI SEO assistant that knows your numbers
Dexi lives in your Duality dashboard. Ask what to fix first, why your traffic moved or what your Site Audit score means, and get a plain answer built from your own site's figures.
Move your pointer about and Dexi's eyes follow it. Tap Dexi to say hello.
Ask about your site, get a straight answer
Pick a question. These are made-up answers for a made-up site, "Example Co", but they're the kind Dexi gives: short, specific and built from the figures already in your dashboard.
Try a question
Every answer is worked out from your own rankings, Google data and Site Audit when you ask. Dexi names your real pages and keywords, and points you to the right part of the dashboard or one of our free SEO guides.
DexiExample Co
What should I fix first?
Three things are worth doing first, in this order:
- Fix the 3 critical Site Audit issues. Two pages return errors and /services has no title. They're the quickest wins on your health score of 84.
- Work on "garden room installers". It sits at position 11, just off page one, and climbed 3 places since last week.
- Speed up the mobile home page. Mobile speed is 56 against 91 on desktop.
How did my rankings change?
Of your 24 keywords, 9 are on page one, up from 7 last week.
- "garden room installers" is up 3 to position 11.
- "insulated garden office" is 7 on desktop but slipped from 8 to 12 on mobile.
- "garden studio prices" is new in the top 30, at 24.
Rankings wobble week to week, so I'd watch for a pattern over two or three checks before changing anything.
Why did my traffic move?
Search clicks were 412 last month, up from 368, on 9,840 impressions.
Most of the rise came from one page, /garden-offices, which picked up 31 more clicks. Its top search, "garden office uk", moved from position 9 to 6. Sessions in Analytics went up too, from 520 to 571.
What should I track next?
Start with the searches Google already shows you for. Two stand out:
- "garden office with toilet": 640 impressions at about position 14.
- "small garden room": 410 impressions at about position 19.
You're using 24 of your 30 keywords, so both fit. Add them in Settings, under Keywords.
Explain my Site Audit score
Your health score is 84 out of 100, from 71 pages checked.
- 3 critical issues: two pages return errors, one has no title.
- 9 warnings, mostly titles that run past 60 characters.
For the missing title, this guide walks through it: getduality.com/guides/page-titles/. Once it's fixed, press "Verify my fixes" on the Site Audit page.
What Dexi can see
Dexi doesn't guess and doesn't search the web. It reads the same figures your dashboard shows for the site you're looking at, and nothing else.
Your Google numbers
Clicks, impressions and position from Search Console, by search and by page for the last 28 days, and sessions from Google Analytics.
Your Site Audit
The health score, every issue with the pages it affects, Core Web Vitals for your home page and the rest of the crawl details.
What to track next
The searches Google already shows your site for that you don't track yet, the same list as Settings.
Your account
Your plan, how many keywords you have left, and when your next report and Site Audit are due.
Where things are
Where each setting lives in the dashboard, and a link to the free guide that explains a fix step by step.
One tap away, on every page
Dexi sits in the bottom-right corner of your dashboard, Settings, Site Audit and add-on pages. Tap the face and the chat opens on the site you're looking at.
A new chat starts with a few suggestions.
Answers name your own pages and keywords.
Screenshots of the real chat window with made-up figures for a made-up site.
A bit of personality
Dexi is a small round face with green eyes, and it's rarely still. All of this switches off if your device asks for less motion.
It also wakes up with a little hop when you first open the dashboard, and its eyes follow your pointer, just like the ones on this page.
Plain answers, honest limits
No promises
Dexi tells you what is most likely to help. It never promises a ranking or a rise in traffic, because nobody honestly can.
It reads, it doesn't touch
Dexi can't change your settings, your keywords or your website. You stay in charge of every change.
Your site only
It answers about the site you're looking at. It doesn't look up competitors or other websites.
Not a person
Dexi is a quick second opinion on your numbers. For anything about your account, a real person still answers at info@getduality.com.
Says when it doesn't know
If something isn't in your figures, such as Search Console that isn't connected yet, Dexi is told to say so rather than guess.
Keyword Research stays separate
Ideas from the Keyword Research add-on aren't part of what Dexi reads. Dexi suggests new keywords from your own Google data instead.
Included in every plan
Dexi costs nothing extra. Each plan comes with a number of messages a month for the whole account. One message is one question and its answer.
Lite
30 messages a month
For your site
Pro
75 messages a month
Shared by up to 3 sites
Scale
200 messages a month
Shared by up to 10 sites
Max
400 messages a month
Shared by up to 20 sites
A free trial gets 10 messages. There is also a limit of 15 a day, the count resets on the 1st, and an answer that fails doesn't use one up. Compare the plans.
Questions about Dexi
What is Dexi?
Dexi is the AI assistant built into the Duality SEO dashboard. You ask it questions about your own site in plain English, and it answers from your rankings, your Google data and your Site Audit.
Where do Dexi's answers come from?
From the figures your dashboard already holds for the site you're looking at: rankings, Search Console and Google Analytics numbers, the Site Audit and your account details. It doesn't search the web or look at other websites.
Does Dexi cost extra?
No. Dexi is included in every plan with a monthly allowance of messages for your whole account: Lite 30, Pro 75, Scale 200 and Max 400. A free trial gets 10.
Can Dexi improve my rankings?
Dexi can tell you which fixes and keywords are most likely to help, using your own data. It can't promise a ranking or more traffic, and it never makes changes for you.
Can Dexi help me fix Site Audit issues?
Yes. Ask about your score or an issue and Dexi names the affected pages, explains why it matters and links to the matching free guide. After fixing it, use "Verify my fixes" on the Site Audit page.
Does Dexi replace an SEO specialist?
No. Dexi is a quick way to make sense of your numbers between reports. It doesn't see everything a person would, and for help with your account you can always email info@getduality.com.
Does a failed answer count against my messages?
No. If Dexi can't answer, the message isn't counted. Messages reset on the 1st of each month, with a limit of 15 a day.
Worth a read
How to Report SEO Success in Plain English
What to put in an SEO report, what to leave out and how to show progress to a client or boss who doesn't speak SEO. Five parts, one page.
Are Backlinks Still Important for SEO?
Yes, but a few good links now beat a pile of cheap ones. What Google says about backlinks, which ones count, and how to check your own.
Is SEO Worth It for a Small Business?
An honest look at when SEO pays off for a small business, when it doesn't, how long it takes, and how to tell whether yours is working.
Start seeing where your site ranks
Try it free for 21 days: one site, up to 10 keywords, no card needed. Connect Google, pick your keywords and your first report is built straight away.
Start free trialPlans start at £9 a month plus VAT.