Enter any domain to see its domain trust score, its total backlinks and the number of websites linking to it. It is free, and you do not need an account.
Domain trust
0 / 100
Backlinks
0
Links from other websites
Referring domains
0
Different websites linking
Figures cover the whole domain, including its subdomains. Other tools use their own link data, so their numbers will differ.
This checker shows the totals. The Backlinks Hub add-on lists every backlink, the site it comes from and its anchor text, with a spam score for each link and a low, medium or high link quality summary. It covers up to 1,000 backlinks and 1,000 referring domains a site, refreshed monthly.
From £3 a month plus VAT, for your whole account.
Domain authority is a score from 0 to 100 that estimates how strong a website's link profile is. It looks at how many other websites link to a domain, and how much weight those links carry. This tool calls it domain trust, and higher is stronger.
It is not a Google number. Google does not publish or use it. It is a third-party estimate, so treat it as a useful way to compare sites, not as a grade.
Links from other sites are one of the many signals search engines use to judge which pages deserve to be shown. A site that earns links from trusted, relevant websites tends to find it easier to rank for competitive searches, and ranking is what brings organic traffic.
The score does not cause rankings. It reflects the links that help them, which is why building real links matters more than chasing the number.
| Figure | What it counts | What to look for |
|---|---|---|
| Domain trust | The strength of a domain's links, from 0 to 100. | Compare it with sites that rank for the searches you want, not with the whole web. |
| Backlinks | Every link from another website to any page on the domain. | The total is a size measure. One site can add hundreds of links on its own. |
| Referring domains | The number of different websites that link to the domain. | Usually the better sign of reach. Fifty links from fifty sites say more than fifty links from one. |
| Domain trust | What it usually means |
|---|---|
| 0 to 20 | Few or no links yet. Typical of new sites and small local businesses that few others link to. |
| 21 to 40 | A growing link profile, with some real links from other sites. |
| 41 to 60 | An established site with a solid spread of links. |
| 61 to 100 | A strong link profile, usually built up over years. Common for well-known brands and publishers. |
This is a rule of thumb, not a standard. Scores are relative, and a lower number can still be enough to rank in a niche where competitors score lower.
No. Google does not use a domain authority score. It is a metric created by SEO tools to estimate link strength. The links behind the score do matter to search engines, which is why the number is a useful guide.
It depends on your competitors. A score of 30 is strong in a niche where the top results sit around 20, and weak where they sit around 60. Check the sites that rank for your main searches and aim to close the gap over time.
Every tool builds its own map of the web's links and has its own formula, so scores never match exactly. Compare like with like: use one tool over time, and check competitors in the same tool.
Duality's monthly reports use a different data source for domain trust, backlinks and referring domains, so the figures can differ from this free checker. Use each on its own for tracking changes over time.
A backlink is a single link to your site. A referring domain is a website that links to you, however many times. If one site links to you 500 times, that is 500 backlinks but one referring domain.
A score of 0 usually means few or no other websites link to the domain yet, which is normal for a new site. It does not mean anything is wrong. It rises as you earn links from other sites.
Earn links from relevant, trusted websites. Publish content that is useful enough to be cited, build real relationships with partners and suppliers, and steer clear of paid links. It is a slow process, and a steady one works best.
We do not keep a list of what people check. To save repeat lookups, a domain and its three figures are held in temporary memory for up to 24 hours, and your address is used briefly to limit how many checks one visitor can run in an hour.
Yes. To keep the tool free for everyone, each visitor can run a limited number of new checks an hour, and there is a daily limit across the site. If you hit a limit, try again later.
Paste your text to see how often each word and phrase appears, plus reading time.
Paste a page's HTML to see its H1 to H6 outline and any missing or skipped levels.
Try it free for 21 days: one site, up to 10 keywords, no card needed. Connect Google, pick your keywords and your first report is built straight away.
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